sarah finnie robinson director, 51 percent project & senior fellow, boston university

Robinson is the Director of The 51 Percent Project, a climate-communications initiative based at the Institute for Sustainable Energyat Boston University, where she is a Senior Fellow. Her research identifies best practices for climate-change communications to engage an increasingly concerned public and accelerate the global low-carbon transition.  

Robinson is the Founding Partner of WeSpire, a Boston tech firm that powers corporate sustainability programs. She lives on Boston’s historic downtown harbor, where is active on the Climate Task Force for Boston Harbor Now. 

A large-scale climate-solutions investor, Robinson supports Ceres, the Environmental Defense Fund, Mothers Out Front, and the Sakonnet Preservation Association. She is a Climate Reality Leader and Mentor. She is vice-president of the Princeton78 Foundation, whose endowment fuels undergraduate service projects in the United States and around the world. 

Robinson holds a Princeton B.A., Middlebury M.A. (Bread Loaf School of English), she graduated with the inaugural class of Seth Godin’s altMBA. She began her career at The New Yorkerand continued at the Atlantic and at iVillage, where she was the launch content director.